Fundamentals of Menu Planning, 3rd Edition – FULL INSTANT DOWNLOAD | PDF DOCX EPUB

Ebook Name: Fundamentals of Menu Planning
Edition: 3rd Edition
ISBN-13: 9780470072677
ISBN-10: 0470072679
Addition ISBN: 9781118854747, 0470190329, 9780470190326
Author(s): Paul J. McVety; Bradley J. Ware; Claudette Lévesque Ware, Publisher: Wiley, Copyright: 2009

Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall foodservice enterprise.